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HSBC Direct Banking
HSBC Direct is a telephone/online direct banking operation which attracts customers through mortgages, accounts and savings. It was first launched in the USA in November 2005 and is based on HSBC’s ‘First Direct’ subsidiary in Britain which was launched in the 1980s. The service is now also available in Canada, Taiwan, South Korea, Australia, France and India. Poland is launching business direct in September 2009. In the US, HSBC Direct is now part of HSBC Advance.