Favoring a new wave of budget-strapped, experience-seeking travelers (aka millennials), the Moxy Times Square is the 15th global location of Marriott International’s massively popular design-oriented brand, which launched in 2014 in Milan. A clear departure from the typical hotel experience, guests are expected to check in on their own rooms, which, starting at 150 square feet, are intentionally small but include grade-A amenities like HD TVs, rain showers and high-thread-count bedding. Here, you’ll be trading room service and bellhops for pocket-friendly rates, Instagram-worthy decor and communal spaces outfitted with brick walls, leather couches and artwork. Naturally, there are also five Tao-group–operated restaurants and bars that include a rooftop lounge and an egg sandwich shop.